Product Manager Interview Prep — All Articles
Product sense, metrics design, roadmap prioritisation, behavioural questions — everything for PM interviews at Flipkart, Amazon, Google, and more.
PM interviews are different from analyst interviews — they test product intuition, not just technical skills. These are the 6 core areas.
Product Sense
Design a product, improve a feature, or critique an existing product. Tests user empathy and structured thinking.
- User persona definition
- Pain point identification
- Feature prioritisation
- Success metrics
Metrics & Analytics
Define the North Star, detect metric drops, design A/B tests — the analytical layer of PM interviews.
- North Star Metric selection
- Root cause analysis
- Experiment design
Prioritisation
RICE, ICE, MoSCoW — frameworks for deciding what to build next given limited resources and competing stakeholders.
- RICE scoring
- Opportunity sizing
- Stakeholder alignment
Product Strategy
Market entry, competitive analysis, go-to-market — strategic thinking questions asked in senior PM rounds.
- TAM/SAM/SOM sizing
- Competitive moat analysis
- Monetisation strategy
Behavioural (STAR)
Conflict resolution, influencing without authority, shipping a failed product — leadership and collaboration signals.
- Tell me about a product failure
- How did you prioritise under pressure?
- Disagreeing with engineering
Company-Specific
Amazon (Working Backwards + LPs), Google (user-first), Flipkart (India-market focus) — each company tests differently.
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