Digital & Growth Analytics — All Articles
Digital marketing analytics, growth KPIs, funnel analysis, SEO metrics — everything for marketing analyst and growth analyst interviews.
Digital and growth analyst roles are among the fastest-growing in India and the UK. These articles cover everything those roles test.
Growth Metrics
DAU, MAU, DAU/MAU ratio, retention, LTV, CAC — the core growth metrics every digital analyst must know cold.
- North Star Metric design
- LTV:CAC ratio benchmarks
- Engagement rate definitions
Funnel Analysis
Acquisition → Activation → Retention → Revenue → Referral. The AARRR framework and how to analyse each stage.
- Conversion rate by funnel step
- Drop-off root cause analysis
- Attribution modelling basics
A/B Testing
Experiment design, statistical significance, sample size calculation — tested in every growth analyst interview.
- Hypothesis writing
- p-value and Type I/II errors
- Novelty effect handling
Google Analytics / GA4
Events, dimensions, metrics, funnels, and cohorts in GA4 — the most widely used digital analytics tool.
- GA4 vs Universal Analytics
- Custom events and conversions
- Exploration reports
SEO Analytics
Organic traffic analysis, keyword ranking tracking, CTR and impression data — common in content and SEO analyst roles.
- Search Console metrics
- CTR and position tracking
- Content performance analysis
Marketing ROI
ROAS, CPC, CPL, CPA — measuring the return on digital marketing spend across paid channels.
- Channel attribution models
- ROAS calculation and benchmarks
- Budget allocation frameworks
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